We Created the Tools to Fight AI-Driven Identity Fraud
We envisioned an identity network that could separate real customers from hard-to-spot AI-generated identities. Then we built it.
The Deduce Mission: Stop Fraud, Rebuild Trust
Our team wanted to give businesses the insights they need to protect themselves from the constantly changing identity fraud threat landscape.
Today, stolen and synthetic identities have such realistic-seeming attributes that they can pass standard IDV, KYC, and other security checks. Then they stay in bank and fintech databases until they’re offered credit and cost U.S. businesses billions of dollars in fraud losses annually, while also eroding trust in customer onboarding processes.
A Brief History of Deduce
Building the Largest Graph for Real-Time Multicontextual Identity Intelligence at Scale
Our founders learned firsthand in the AdTech industry that constantly evolving, wide-scale threats require the most current, comprehensive, and coordinated data possible to stop them.
When they couldn’t find what they needed on the market, they started Deduce to build it, leveraging the network effects of activity-based identity intelligence to separate the humans from the imposters.
The Deduce Identity Graph is now the largest independent identity graph for cyber risk and fraud. It continuously captures activity on more than 185 million weekly active users engaged in 1.5 billion daily events, to assess identities with 99.5% accuracy.
This data, combined with patented technology and our own artificial intelligence, gives Deduce the unique ability to detect even highly realistic-seeming AI-generated identities at account opening and within customer databases.
Deduce Values
We’re Serious About
Accessible Identity Intelligence
We believe in using data for good, so we make it easy for our customers to access Deduce Identity Insights via API integration with their existing fraud-prevention stack. No JavaScript and no waiting, just immediate stolen and synthetic identity fraud protection.
Our innovation has made Deduce the most-awarded company in cybersecurity. Recent recognitions include Tech of the Future – Fighting Fraud at the 2024 Banking Tech Awards USA, the #1 Security spot in Fast Company’s World’s 50 Most Innovative Companies 2022, and the 2022 CISO Choice Award for Fraud Prevention.
Privacy & Security by Design
We go above and beyond to ensure the data we safeguard is secure and properly permissioned.
Accessibility
Deduce gives businesses the data insights that only tech giants used to have.
Positive Impact
Fraud hurts everyone by driving up costs and reducing trust. We’re making a difference by protecting our customers from fraud and improving their customers’ user experience.
The Deduce Team
Committed to Providing Identity Intelligence that Stops Stolen and Synthetic Identity Fraud
We’re experienced leaders and innovators with the expertise to bring our vision to life.
We’re also having fun using identity intelligence at scale to level the security and user experience playing field for our customers.
Ari Jacoby
Robert Panasiuk
Andy Pruss
Andy Sheldon
Adish Kasi
Deduce Investors
Media Resources
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Bring Your Talent to the Fight Against Identity Fraud
Identity fraud is a fast-moving, fast-growing crime. While you’re reading this section of our website, criminals will steal almost 50,000 consumer identities. Even though U.S. businesses will spend $25.7B in 2024 to fight identity fraud, nearly 25% of U.S. consumers have already become victims of identity theft.
If you’re passionate about changing the world by fighting identity fraud and protecting online users of all age groups, we want to hear from you.
Join our rapidly growing, dedicated team of developers, data scientists, privacy and authentication experts, and sellers. Help us build the first line of defense against identity fraud for businesses and the customers they serve.