Security Friction Can Cost
You More Than You Know

Customers want security without signup and login friction. 89% of consumers say “ease of login and authentication is important” when choosing companies to do business with, per TransUnion’s 2022 Fraud Report. If authentication is too difficult, they’ll switch companies. Use these calculators to find out how much UX friction could be costing your business now.

Account Creation Churn
User Session Extension

CALCULATOR

Account Creation Churn

Every Customer Journey Starts with Identity

We get it: By definition, the account creation process means you’ve never seen those customers before. We have, though — usually several times a week for months. So we have clear insights into their online behavior before they sign up with you, and we share those insights with you as Risk or Trust signals.

With Trust signals, you can securely remove verification steps and create a smoother customer journey from the very start — the Trusted User Experience. Without those signals? Your customers’ journey starts with extra steps to prove their identity. They might give up, and they might complain to others about your signup experience. Find out what that’s costing you.

Account Creation Churn Costs

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Number of monthly accounts created
Percent of incomplete account creations
Number of monthly incomplete of churned accounts
0
Customer LTV ($)
LTV lost due to churn
$0.00
Percent of LTV attributed to cost of acquisition
Monthly cost of acquisition lost
$0.00
Percent of LTV attributed to brand reputation damage

CALCULATOR

User Session Extension

Every Customer Journey Starts with Identity

Treat returning customers like strangers and you risk losing their business. 60% of consumers say they’ve ditched an online cart over password frustrations, according to the FIDO Alliance. Because Deduce sees your customers’ identity activity even when they’re not on your site, we can vouch for them when they come back or alert you if someone’s trying to hijack their identity. That lets you roll out the welcome mat for trusted returning customers and let them stay logged in longer so they can shop more easily — another benefit of the Trusted User Experience.

Without Deduce to reduce return-login friction? See what that’s costing you.

User Session Extension Costs

Enter values for all required fields (*)

Number of transactions per month
Average Cart Value
Percent of transactions abandoned due to authentication per month
Total number of abandoned carts due to authentication
0
Average monthly value of carts abandoned at authentication
0
Percent of average cart value attributed to marketing
Average monthly marketing value lost to authentication friction
$0.00
Average customer LTV ($)
Percent CLTV attributed to brand reputation damage